Increasingly, brides and grooms setting the date and planning their wedding are putting unique spins on the ceremony and the surrounding celebrations to allow them to create a bespoke day that speaks to who they are as individuals and the couple they are becoming. But while certain elements of a western wedding day will change or be left out from nuptials to nuptials, other elements remain constant and scarcely change from couple to couple. One of these is the bride’s big white dress.

Even those that never wear dresses or aren’t into lacy creations, will often opt for a big white one-wear dress just because it’s the done thing. The proper thing that you probably should have been dreaming of since you were a little girl. But we want to change that by creating options for those looking for an alternative.

Our bridal collection is not only designed to include pieces that prove different, but we also want them to speak to would-be brides in a way that allows them to find pieces that glamorously straddle the space between bridalwear and the clothing options that they usually go for. Sure, your wedding day look should be something special and heightened, but that doesnt mean transforming into someone entirely different for what should be the day when you feel most inherently yourself.

The Nadine Merabi bridal collection is packed full of pieces that will prove a welcome alternative for those that are struggling to say “I Do” to a meringue-like gown. Instead, tailoring pieces like our feather-trim Margot Blazer or the beautiful pearl-embellished Charlotte style are striking alternatives. For those looking for something slinkier, whether it be for the whole affair or for when the DJ starts his set, there are plenty of natty party dresses sure to satiate this demand, each reworking bridal tropes with a MERABI touch and sense of style. Perhaps that means the bow-backed Emiliee or the Louisa, that’s embellished and has a seductive thigh-high split. There’s pieces that speak to any woman looking for a dress for this especially important sartorial decision.

But opting for a wedding dress that doesn't conform to the stereotypical big white gown doesn’t only have style pay off. Consider that these pieces will immediately prove so much more than a one-wear item and then they also pick up sustainable credentials. What could be nicer than knowing that the outfit you choose to wear on your wedding day will hold and gain new memories with each and every wear?

Though you might style them differently, adding in more colourful pieces than a singular ‘something blue’ and leaving the veil in the bridal suite, our bridal collection is designed to create impact on your special day and to equally be appropriate for you to wear to a wealth of life’s special moments. There truly is no need for an alter ego on your wedding day. Allow us to allow you to find your favourite outfit for your forever favourite day.