September 2025
LONDON CALLING: MERABI TAKES TO LONDON FASHION WEEK
This week, we marked a new milestone for MERABI in the best way we know: Cocktails, canapés, and an immersive experience that rips up the rule book. Hosted at The Maine, Mayfair, we raised a glass to being on the official London Fashion Week schedule and brought our Autumn/Winter ‘26 collection to life in real time, with a few unexpected twists.
Hosted by Founder and Creative Director, Nadine Merabi, the night opened with a reflection on what it means to see MERABI on the official London Fashion Week schedule.
“Tonight marks a huge milestone for the brand. I started MERABI over a decade ago. 10 years later, our mission remains the same – to make women feel incredible. I’m a firm believer that clothing isn’t just about how it looks, it’s about how it feels.”
- Nadine Merabi, Founder
We were joined by leading tastemakers across styling, press, and digital. Guests arrived to music and cocktails, followed by an immersive experience into our Autumn/Winter '26 collection.
As the night moved, MERABI did too. Performative scenes unfolded in real time, including a surprise birthday and a proposal. Each one brought the collection to life, showing how MERABI is there with our customer throughout every chapter and celebration.
It wasn’t a runway. It was a world. Unexpected, intimate, and built to catch you off guard. Because MERABI has never been just about the dress. It’s about the feeling you step into, and the outfit that moves with you.