Get ready to think pink. The much-loved shade is nothing short of this season’s hottest colour and is intended to be worn from dawn until dusk, top to toe. You’ll have noticed that in recent years pink has increasingly creeped into our sartorial consciousness as soft rose hues and zingy cerises have become staples of our day to day wardrobes as we’ve thrown out its connotations as being saccharine or juvenile. Now, its latest upgrade sees pink taking on a new standpoint that pitches itself as the female power palette of choice.

The shade’s current status as the must-wear colour has arrived at the top by way of a two-pronged approach. Firstly, Pierpaolo Piccioli’s autumn/winter 2022 ready-to-wear Valentino show was the green light for pink as the designer worked with Pantone to create a bespoke hot pink shade. Clearly extremely pleased with the colour produced, Piccioli used it across the entire collection in a monochrome effect. It was a rip roar success with stars from Anne Hathaway to Zendaya moving with haste to wear pieces straight from the catwalk. The second, which also hints at a long-lead timeline for pink, is the news (and subsequent on-set photographs) of Margot Robbie playing the original pink princess Barbie in Greta Gerwig’s much-anticipated 2023 movie. As to be expected with Gerwig at the helm, it's said to be a fresh, feminist take that is sure to offer a revitalised context for pink to thrive within.

With these two contributors holding pink in high esteem, thoughts turn to how to make it a viable, wearable option for those of us wanting in on thinking pink. While we’re reluctant to enforce any sort of rules on how you should or shouldn't wear pink, how it finds itself in favour this season does come with a strong diktat. Not for the faint of heart, pink is best worn from top to toe in a singular, preferably bold, hue. Match your shoes and accessories to your dress and get ready to truly go with the monochrome moment.

At Nadine Merabi, we’ve long held this shade in high esteem, loving it for its less-than-obvious decision for a fun party dress or occasion wear moment. Our Evie dress is the perfect piece to swiftly join in on the trend and tap the current love of feather trims too. Many of our hot pink pieces will appeal to those that don’t need any excuse to opt for sparkling sequins. The bold pink Celina dress and Roxy skirt have long been loved by the self-confessed magpies amongst our community. Meanwhile, those looking for something more classic will surely fall for our signature corseted Olivia A-line dress that now comes rendered in shocking pink. What remains a team favourite way to wear this mood-boosting shade is to opt for our trailing Faye bustier and Charlotte tailored trousers. Together, these pieces perfectly capture pink’s new mood that takes it into fresher territory.

If there’s one thing to take away this season and apply to your looks: when in doubt, always think pink.