Nadine was working in events and attending endless balls and dinners. She was feeling incredibly frustrated by wearing outfits that neither fitted well or made her feel comfortable and confident.
Rather than waste any more time and money on lacklustre dresses, she bought a domestic sewing machine and made her first dress. With no design or fashion training, Nadine followed her instincts and laboured over finding the perfect fit late into every night while still continuing her day job.
Three months and a number of high profile events later and Nadine was inundated with requests from friends and local celebrities to make them their own unique pieces. The NADINE MERABI brand was born.
Nadine’s hands-on and incredibly personal approach remains at the core of the business. She has a truly global outlook and travels the world to discover new fabrics and embellishments.
Born to a Lebanese father and British mother, the combination of classic shapes and fine quality tailoring blends with vivid shades, rich colourways and bold designs to create the unique MERABI look. Every single piece is made with a unique edge such as combining lace with leather. We call it the ‘MERABI’ twist.
Nadine still designs every single item in the range. Every day she is driven by the goal to help women transform their style, discovering bold, sophisticated and beautiful designs that they have may never thought they would wear.
We know that great occasions and amazing occasion wear create memories to last forever. Whether that’s with your friends or your partner, these are the moments that make memories.
'I am obsessive about design, quality and fit. I believe in designs that flatter a woman's shape.'
Stella Gold as worn by Rocky Barnes.
What inspires your designs?
Every single design is inspired by the women in my life. The Jennie was inspired by my fiance's mother who is timelessly elegant and was bored of being put in an over 60's sensible bracket.
The classic Amie dress was named after one of my best friends who needed something for a red carpet event that wasn't too revealing and flattered a bigger bust.
For my latest collection, I made a conscious decision to make the range accessible to an even wider range of body types and ages
What is the type of woman you design for?
As I've evolved as a person, my designs have developed and diversified. I don't feel that you can put our shoppers into a box, it's more of a state of mind. The ambition to look and feel the best you have ever felt in your life.
How does your personal style influence the designs?
My fashion sense has always been bold and brave and that really comes through in the designs. Although I would say I like my pieces exude a calm, sophisticated confidence whilst making a statement.
The amazing thing for me is to see how our stylish and inspiring customers style the dresses and make them their own. There's nothing more rewarding than seeing someone standing out in one my designs and hearing how it made them feel
How did the business grow?
The business was steadily growing and building up a loyal following, but it was doubling the size of the range and providing more options including short party dresses and the Resort collection that has really driven growth
We have nurtured relationships which have supported the global expansion of the brand with USA, Middle East and Australia key growth markets.